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The Cookies founder once told him, “Luka you’re not a street hustler. “Berner made us legitimate, (he) had us go legal,” Luka explains. One reason things bubbled so quickly: Luka is never too proud to take advice and run with it. Other OGs like Dipset’s Jim Jones and Cookies CEO Berner have also added secret ingredients to help GUMBO go global. So it’s gotta be funky.” Then GT said, “I got it!…Gumbo.” Me and LB, we looked at each other and said, “Yeah, bro.” Luka Brazi on the origin of the GUMBO strain name ‘Cause you are animated, you’re a character. They’re artists, they’re rappers, so they wanted to name it something spectacular for me. Runtz’ co-founder Yung LB and Detroit rapper GT helped Luka come up with the strain name GUMBO during a studio session in The Motor City. But Luka’s diverse background in music, fashion, and New York’s original cannabis market makes him uniquely qualified to manage multiple flames at one time. With the strain’s name going global so quickly, it’d be easy for most to get lost in the sauce. The structure gives GUMBO space to bubble without spilling over into everything they do. That includes merch, content, and packaging. The FlyTrap brand is a solid vehicle for non-GUMBO moves that Luka and Alexis freestyle in the field. As Luka frequently reminds fans, “ FlyTrap is the brand, GUMBO is the strain.” 2. This was long before GUMBO was born, which is why FlyTrap remains the foundation for the GUMBO family’s rapid rise. The company got its sticky name from legendary New York lyricist Jadakiss, who once said Luka’s weed had him stuck like a trapped insect. But their core brand, FlyTrap, always comes first. Stick to the scriptįlyTrap/GUMBO CEO Luka and company CFO Alexis are quick to call a new business play on the fly. They revealed the inspiration behind the GUMBO and FlyTrap brand names, as well as their plans for taking over New York’s upcoming legal weed scene. GUMBO welcomed Leafly to their roundtable to break bud and talk business.

Here’s the recipe Bronx native Luka Brazi and his partner Alexis Major used to build NYC’s hottest weed brand from the ground up. Along the way, the pot power couple shared exactly how they cooked up a worldwide buzz from scratch. Recently, I sat down with Luka and his partner Alexis Major and took a tour of their GUMBO abode. With New York dispensary licenses opening up to original market operators like Luka next week, the GUMBO gang is ready to bring its world champion strain home for a victory lap.

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Which is why he’s got a pot full of GUMBO varieties available or coming soon to Cookies stores worldwide. Luka didn’t wait around for The Empire State to get it together. Even though Luka’s home state of New York has been slow to get its adult-use market off the ground. That’s because the multi-state licensed FlyTrap brand has taken off globally.

(Jon Bain / Leafly)īut since 2019, designer weed lovers have made up the majority of Mr. GUMBO, pose in front of their New York estate with Leafly contributor Mikhail Harrison.

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And mob movie lovers have to appreciate his name’s nod to enforcer Luca Brasi, who served on behalf of the boss Don in the classic Godfather film. Fashion lovers cherish the custom shirts, jackets, and CDs he used to sell in Harlem. Music fans remember Luka as the muscle and talent scout in New York’s iconic Dipset rap crew. Building brick-by-brick between many colliding markets prepared him to lead New York’s billion dollar legal weed industry into uncharted territory. For the past two decades and change, Karim “Luka Brazi” Butler has laid a powerful foundation across NYC.

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